The conference was Europe’s first ever Big Data conference. Its aim was to inform senior marketing and IT executives about Big Data.
The conference took place on the 19th and 20th of September in London.
Professor Shadbolt’s talk was entitled “Reconnecting with your customer: how ‘Midata’ will build trust and create business value.”
He discussed the relationship between organisations and consumers, the nature of Midata and the advantages to organisations of getting involved with the Midata scheme.
Other eminent speakers included Katherine Fithen, Chief Privacy Officer at the Coca Cola Company, Michel Floyd, CTO at YouGov, Sarah Phenix, Head of the Group Privacy Programme at Barclays, and Iain Welsh, Head of Information Delivery at RBS.