Nigel Shadbolt talking to Alex Howard of O’Reilly about Artificial Intelligence, the Open Data Institute and the Midata initiative.
The conference was Europe’s first ever Big Data conference. Its aim was to inform senior marketing and IT executives about Big Data.
The conference took place on the 19th and 20th of September in London.
Professor Shadbolt’s talk was entitled “Reconnecting with your customer: how ‘Midata’ will build trust and create business value.”
He discussed the relationship between organisations and consumers, the nature of Midata and the advantages to organisations of getting involved with the Midata scheme.
Other eminent speakers included Katherine Fithen, Chief Privacy Officer at the Coca Cola Company, Michel Floyd, CTO at YouGov, Sarah Phenix, Head of the Group Privacy Programme at Barclays, and Iain Welsh, Head of Information Delivery at RBS.
An interview with Professor Nigel Shadbolt, adviser to the government on the Open Data initiative, on the launch of the Midata scheme, which will allow consumers to have access to personal data held by a range of private sector organisations. 26 companies, including a number of household names such as Google, MasterCard and British Gas, have already signed up to the scheme.
mydata is a new initiative to enable consumers to access data which relates to them held by businesses.
Midata is a joint initiative between the Department for Business, Innovation and Skills (BIS) and the Cabinet Office. Professor Shadbolt will chair the midata working group which will decide the format of and mode of access to the data. A number of high profile companies will be represented on the working group, including Google, Microsoft, HSBC, MasterCard, Lloyds TSB and Centrica.